Saturday, November 24, 2007

Decisions, Decisions

Deciding when to start a family has always been hard for a career-minded couple. Sometimes the decision is made for them, if you know what I mean. But if they are in the family planning stage, there are so many things to consider: are they at a point that they can afford one? where are they in their career paths? do they both want children? I always thought this was just a matter of thinking a LOT and talking to each other a LOT until you came to the decision that it was time.

I've learned that there are business tools for everything these days, even when it's time to start trying for that baby. Professor Ralph Keeney and doctoral student Dinah Vernik of Duke’s Fuqua School of Business developed a sophisticated logical decision model. (Click to see a video) No more guess work for the career couples. No more discussions. Just plug the data into the model and it will tell them when. Wow, isn't this so much easier than our day?

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